The Power of Data-Driven FrontLine Managers

Data-driven frontline manager using a tablet for on the job learning

Most C-level executives and senior leaders admit to having little to no contact with Front-Line employees. The Data-Driven Frontline Manager is typically responsible for 80% of the workforce, playing a critical role in productivity. The power of data-driven Front-Line Managers in retail is endless and a key to success. Sales and customer service representatives, delivery drivers, stock managers, and everyone involved in producing products can all fall under their auspices. Front-line employee experience will determine the customer experience you deliver, your customer loyalty, and ultimately the competitiveness of any retailer.

“Access to quality online learning is an important step in helping people future-proof their skills and seek new opportunities for growth and development.”


Some of the critical skills of Front-Line Managers in retail:

Organization skills to keep track of tasks

Ensure clear message transmission by employing effective communication skills.

Decision-Making skills to continue independently

Time Management skills to better delegate priorities.

It is therefore vital to upskill the front-line manager to create more engaged teams, make better decisions for development plans, and take action where it counts. For all this, data is critical!

Data-driven Frontline managers rely on reports to guide their training and track progress. Utilizing data from reports, they can ensure their staff possesses the necessary knowledge to deliver exceptional customer service and boost sales. Furthermore, well-documented evidence supports that employees who feel well-trained and knowledgeable tend to have longer tenures and exhibit greater interest in their performance. Moreover, Mckinsey retail leaders suggest a strong linkage between front-line performance to bottom-line outcomes.

Reports from training tools, like Enabley, are vital for data-driven frontline managers to:

Quickly onboard and easily identify areas for improvement

Having a system of training for line managers to track employees’ progress is crucial. Especially when numerous products need to be quickly familiarized by all employees. This is especially vital when required to onboard new employees regularly. Therefore, Product knowledge is vital for frontline employees and to ensure that ALL employees are up to date and familiar with every item listed. Reports help Frontline managers track employees’ product knowledge or gaps.

Measure the effectiveness of training programs

By tracking employee performance in training, managers can directly assess whether their training efforts positively impact the business. Consequently, information can be used to refine training programs and track deliverables to executives.

Monitor employee performance

By analyzing metrics such as product knowledge, and training attendance records, managers can identify employees who are excelling and those who need additional support. This information can be used to provide targeted coaching and development opportunities strongly linked to staff retention.

Using mobile technology for training in retail

Concludingly, with the huge importance felt towards customer experience, mobile technology is critical for retail. Constantly training and upskilling a deskless team can become time-consuming and difficult to monitor. When it comes to deskless employees, especially in retail, mobile training ensures the team is kept up to date with the latest news and products. Mobile training is additionally more convenient and accessible for employees who may not have easy access to traditional training methods, such as in-person sessions or printed manuals. Mostly, mobile training in retail helps businesses stay competitive and meet the evolving needs of their customers.

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