The Benefit of Better Knowledge Alignment

Deskless workers gathering around to learn on thir mobile phones

There is a phrase that goes ‘The whole is greater than the sum of all its parts’. Not often is it used in a corporate training context, but today, it has relevance. Creating better knowledge alignment among colleagues with the same goal in mind is important in delivering a successful product. 

Better knowledge alignment in an organization ensures that all teams move in a unified way with a common direction. Basing everyone on established goals and criteria gives a greater advantage over its competitors. 

The Time Has Come to Take Knowledge Alignment Seriously 


All departments within a company must unite in their understanding of the product and operate with a common voice.

Sales teams sell the product. Marketing teams market the product. And R&D help to bring the product to life. But how do we know that each division of the business sees it the same way?  

Why Align? We’re Just Fine 

It’s not ideal to know if your employees are aligned only after effort and work have already been invested. A more efficient method is to keep track while they are working. Catching tweaks and changes while the product is still in development, will ultimately save much time later.  

Don’t Wait for Myopia to Creep In 

Myopia is like tunnel vision – it is when employees become so absorbed into one thought that nothing else matters. In a business setting, myopic thinking can manifest when employees become so engrossed in their individual tasks that they lose sight of the bigger picture.

This poses a danger to a business as employees become set in one aspect and fail to keep up with vital updates elsewhere.  

In this instance, communication is key. Delivering crucial knowledge and monitoring employees to ensure they comprehend important information can help prevent the consequences of myopia.

5 Benefits of Better Knowledge Alignment

1) Faster Time To Market (TTM)

Time to market allows you to gain an important advantage over your competitors by releasing your products and innovations quicker and sooner than them. It allows you to be the pioneer of products and make your mark on the industry. 

By having different business functions working on a single product, there is likely to be challenges along the way.
Perhaps a lack of communication slows down the process, or one team fails to fully grasp the requirements of what is needed. Perhaps there’s just a misalignment of what needs to be done. All these factors cause time and opportunity to slip away. 

Knowledge alignment prevents these hurdles by ensuring that everyone, across every team and business function, aligns with the necessary knowledge to reach the required goals and objectives.

2) Better Customer Experience 

Professionalism really matters when it comes to dealing with customers. Customers frequently encounter various teams within a business, beginning with the marketing team, where potential customers encounter online ads with specific promises. Following the marketing stage, sales representatives provide further elaboration on the specific message, and ultimately, the customer success team ensures the implementation of the initial promise made in the ad. All three stages pertain to a single product but are approached from different angles and perspectives.

Carrying the same message consistently throughout the entire journey, from start to finish, is incredibly important. Customers expect the highest standards of professionalism. By ensuring that all departments are aligned with the essential knowledge they need, customers can be satisfied and trust the product they are receiving.
Encountering different and misaligned information on a potential purchase due to teams not being aligned is far from ideal.

3) The Ability for More Knowledge Agility  

Business knowledge now reaches further, spreads wider and forces employees to adapt quicker. Companies should not have to compromise on the quality of knowledge sharing due to the speed at which it needs to be delivered.

A business needs to prioritize knowledge alignment as it prevents a cat-and-mouse game of constantly having to catch up with other departments. It is of no use if one division is ahead with new and updated knowledge while others are falling behind. 


Today, the ability to disseminate knowledge is not limited by location or device.
Knowledge is made available from anywhere, at any time, and on any device, ultimately ensuring that employees meet knowledge expectations without any excuses.

4) Faster Closing of Knowledge Gaps

2019 is the year where talent developers are prioritizing the understanding of knowledge and skills gaps. Knowledge alignment is vital in preventing the infamous knowledge gap, where there exists a disparity between what needs to be known and what is actually known within a business.

Knowledge alignment creates a synergy between employees, ensuring that knowledge gaps to do not appear. 
In instances where knowledge gaps occur, they can be quickly identified and closed.

In a business, there is a lot to align – company vision, technical knowledge, product information, business personality, goals, and much more.
The results of unifying and aligning teams with common business knowledge are ultimately reflected in the company’s bottom line.

At the end of the day, money matters. To drive more revenue and boost your bottom line, your business depends on the quality execution of products and services.  

Your business needs to operate like a well-oiled machine with all parts working together harmoniously to professionally and smoothly produce your offering. If one part of the machine malfunctions or simply doesn’t work, the final product will have errors. The same applies to your teams.  

Let’s re-cap and see if we are all aligned

Knowledge alignment is essentially ensuring that teams and employees are in sync with the business knowledge that they need to know.  
By ensuring that employees are aligned with the knowledge that guides everyone in the same direction, business success becomes easier and more attainable. Knowledge delivery and alignment must be supervised properly and monitored with metrics and results before it’s too late.   

In today’s business environment, there is no excuse not to know something. Training technologies have made the sharing of key business knowledge and information available, even quicker and easier than before. With Enabley’s metrics and BI dashboard, business managers can stay on top of who knows and who doesn’t know what they need to know. 

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